Welcome to the wild world of brand storytelling through video content! In today's fast-paced world, video has become one of the most popular forms of content. It's engaging and interactive, allowing you to convey your message in a creative way. So, if you're looking to connect with your audience and tell your brand's story, video content is the way to go.

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Here are some interesting data points to consider as we jump into this topic (and a video example at the bottom): 

Video content is a powerful tool for building brand trust: According to a study by HubSpot, 81% of consumers say they trust advice and information from businesses if they deliver it via video.

Video content is shareable: Videos are shared 1,200% more than text and links combined on social media.

Video content is accessible: Mobile video consumption rises by 100% every year, and by 2023, mobile video is expected to account for 75% of all mobile data traffic

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The power of video content lies in its ability to evoke emotions and tell a story. It's not just about showcasing your product or service, but about creating an experience for your audience. When done right, video content can help you establish a strong brand identity, build trust with your audience, and ultimately drive sales.

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So, how do you create compelling video content that resonates with your audience and tells your brand's story? Here are some tips:

Know your audience

The first step in creating effective storytelling-driven content is understanding your audience. Who are they? What drives them? What problems do they face? By understanding your audience, you can create content that speaks directly to them and resonates with their needs and desires.

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Define your Brand Story

Your brand story is the heart of your video content. It's what makes you unique and sets you apart from your competitors. Define your brand story by asking yourself and your team, what makes your brand special and why your audience should care. What role do you play in the consumer's life? Are you positioned as the hero or the guide? What emotions do you intend to stir up within your audience? 

Use your brand story to guide your video content and create a consistent message that aligns with your brand values.

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Check out our post on 9 of our favorite brand storytelling examples →

Be a visual mastermind

Video content is a visual medium, so use it to your advantage. Show your audience what makes your brand special, rather than just telling them. Use imagery, music, and other visual elements to create an emotional connection with your audience.

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Brevity is usually the answer

Attention spans are short, so keep your video content concise and to the point. Focus on your key message and keep your video under two minutes, if possible. If this is part of an expansive campaign or episodic content series,  this blog post is for you.

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Invite the audience in

Your video content should have a clear call to action that encourages your audience to take the next step. Whether it's visiting your website, subscribing to your newsletter, or making a purchase, make sure your call to action is clear and compelling.

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In conclusion, video content is a powerful tool for brand storytelling. By understanding your audience, defining your brand story, using visual elements, keeping it concise, and having a clear call to action, you can create video content that resonates with your audience and tells your brand's story in a creative and engaging way. So, what are you waiting for? Start telling your brand's story through video content today!

Here's a recent spot we did for Overland Sauna, a simple and yet strategic visual effort to create some massive social lift for their fledgling and yet growing brand.

Ready to get started lifting your brand through visual storytelling? Click here to get in touch with us today.

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