The PS Journal

A collection of inspiring stories & ideas worth thinking about from your friends at People of Story.

How To Build Love For Your Brand: Episodic Content

Success can seem like a moving goal post with content marketing. It's time to ditch the churn & burn approach, and embrace a content strategy that builds love for your brand, and works for your content marketing team.

April 13, 2023

Latest Posts

How to Create Resonance

In this post, we look at the role that video plays in creating an experience for your audience, and how brand storytelling through video can play an integral role in driving results. Plus, a quick example of low-effort high lift brand story production.

How To Make Branded Content People Will Actually Watch

Entertaining and highly engaging content is nothing new. It’s time for brands to start thinking like media companies. Here are 6 proven brand show formats that will keep your audience engaged.

9 Of The Best Brand Storytelling Examples, Plus 1 Shameless Plug

Brand Storytelling might be a marketing term you're familiar with, but what does it actually look like when brands do it well? We rounded up some of our favorite examples you can learn from right now. Number 10 on this list may just blow your mind! 🤯

Why Video Is The Future For Brand Storytelling

Stories play a very important role in how we all learn. For brands wanting to attract people to their stories, video is the obvious solution to quickly win over hearts & minds.